Amazfit—
Amazfit Balance

A photo and video campaign for Amazfit’s new running watch line.

The goal of this campaign was to highlight a watch in as many different real-life situations as possible in a two day shoot. The task at hand was to show how a watch could journey through every moment in your life, providing balance in any situation. 

The production needed to highlight the watch while running, working out, hanging by a pool, swimming, working, urban commuting, travelling and spending time at home with family. Utilizing a nimble team and relying on primarily natural light for most of the scenes, we were able to execute a motion and still production in just two days. We created assets for a large variety of uses that highlight the watch in a variety of contexts.

Credits

Photographer: Luke Webster
Director + DP: Nick Nelson
Producer: Mike Margiotta
Production Coordinator: Christine Millar
Photo Assistant: Zeke Bugosky
AC: Chris Meugniot
Stylist: Laura Wolfe
Pa: Scottie Peitzman
Talent: Craig Scott, Joslynn Peterson
Editor: Chris Meugiot
Colorist: Chris Meugiot

Photo stills