Specialized—
Creo 2
A video campaign for the new Specialized Creo 2.
We were tasked with showcasing the CREO 2 capabilities, application and compliance in a single edit. To demonstrate how the suspension and motor work, we took this bike on single-track, double-track and gravel roads. To highlight the future shot, we mounted our RED Komodo to the handlebars.
We decided to introduce FPV angles because it allowed us to show the speed of the Creo 2 on single track roads.
Credits
Director: Nick Nelson
DP: Drew Boxold
Producer: Luke Webster
Talent: Anna Yamauchi, Christopher Blevins
Editor: Abandon Editorials
Colorist: Paul Yacono
Photographer: Cameron Strand
Agency: Goodby Silverstein