A VIDEO CAMPAIGN FOR  BMW ALL-ELECTRIC Vehicles

 One of the greatest challenges of promoting new electric vehicles is dispelling consumers’ fears and assumptions about driving an electric vehicle.

Working alongside the phenomenal creative talent at GS&P, Bang Bang Studios partnered with BMW to tell three compelling EV consumer stories. Blending a documentary style with the beauty of commercial film we set out to create three powerful film spots, each highlighting a real consumer and how they love and use their BMW EV. The goal of each story was to address real consumer concerns, helping shine a light on the beauty and ease of owning a BMW EV.

Through a three-stage production spread across the country Bang Bang Studios worked to create the hero spots and cut-down supporting visuals for BMW's 'EV Driver Stories'.

Credits

Agency: GS&P
Agency team: Leila, Flaker, Belen, Guille
Directors: Jordan Kelly, Luke Webster
Producers: Ariele Sheres, Sara Vander Horn
DP: Nick Nelson
1st AC: Chris Meugniot
Gaffers: Justin Usami, Troy Paddock, Brady Berryhill
Sound Mixers: Bryce Paul Stephens, Alexa Lambdin HMUs: Kelsie Gygi, Michele Taylor
PAs: Joseph Cunningham, Jermaine Williams, Cameron Neu, Brad Tryon

  Simone’s BMW i4 All-Electric Story

 David’s BMW i4 All-Electric Story

Photo stills