Train Brilliantly: A photo and video campaign for Garmin's new forerunner watches.

We worked alongside Garmin in pre-production to craft the creative for their new Garmin Forerunner 265 and 695 campaigns. 

The new watches boast an exceptionally bright AMOLED screen, and this defining feature took center stage in our campaign, aptly named "Train Brilliantly." From the outset, we recognized that New York City would provide the ideal backdrop for our photo and video shoots. With its illuminated streets at night and signature daytime metropolitan vibe, we embarked on a three-day production all over the city.

The key to the success of this shoot was the talent. We decided that focusing on casting real runners, ideally elite level runners, would be critical to the photos success. Thankfully, the running scene is alive and well in NYC and we were able to lock in four super talented runners—all sub-3-hour marathoners.

Credits

Executive Producer: Kyle Pusateri
Director: Nick Nelson
Photographer: Luke Webster
Producer: Lana Shores
DP: Nick Nelson
AC + Cam Op: Ryan Espinosa
AD: Joe Dietrich
ACD: Amy Willsey Van Patten
Motion Editor: Nick Nelson
Color + VFX: internal Garmin Team
Talent: Jerry Parker Francois, Lucie Beatrix, Vito Lentini, Ashley Macha

Forerunner 265: Facebook Campaign

Forerunner 965: Facebook Campaign

Photo stills