Hammerhead—
see the road ahead
move towards the future you want to see: a meditation on exploration.
This project was the launching point for a two-year campaign with Hammerhead. It set the stage for us to shoot several documentaries showing how cycling improves one's mind, community, and world.
We opted to film near Mammoth, California, featuring Amanda Nauman and Dave Sheek. They were the first cyclists to grant us the opportunity to share their story in 2020 through a short doc. To avoid a sense of isolation in the riders' environment, we traveled to Boulder, Colorado, to film the second part.
As evident, we were a resourceful crew, striving to push our creative boundaries. Armed with two crew members, one camera, and a plethora of freedom, we crafted the See The Road Ahead campaign.
P.S. We might have blown the budget on lenses.
Credits
Creative Director & Editor: Will Truettner
Director & Dp: Nick Nelson
Color: Dan Edwards